In general:
- Eccentric
- Family is everything
- Professional or self-employed
- Photography seen as “works of art”
- Tends to buy “top of the line” products or services
- Tends to buy long lasting products
- Tends to buy customized products
- Is looking for something different/creative
- ROMANTIC
- Fashion conscious
- Enjoys relationships… “keeping in touch”
- Enjoys the rewards of loyalty
- Appreciates organization /follow-up
- Enjoys & loves to invest in the “EXPERIENCE”
More specific:
- Dentist
- 2 or more children
- Private school
- Family comes first
- Active in the community
- Fine wine – fine food
- Loves to invest in their home
- Disney fanatic